Abstract—The term digital marketing is used for targeted, measurable, and interactive marketing of products or services by using various digital technologies to enhance the reachability at consumer doorsteps. The key objective of this activity is to promote the product or service and at the same time to work on the trend image of the company and with the help of that brand equity can be created in the marketplace. It will help to build increasingly prospective buyers and would be beneficial to increase the sale of goods and services by practicing numerous types of digital marketing techniques that are available in the marketplace. Digital Marketing is the Art and Science of selling products and services over digital networks, such as the internet and cellular phone networks. Digital Marketing is becoming a hot topic in every business sector, gradually plays a truly important role in any company’s multi-channel marketing strategy.